A group of scientists from around the world is using new web-based technology to assess the accuracy of media coverage of climate change, and the organization spearheading these efforts is looking for support to take its work to the next level. The organization, known as Climate Feedback, uses what’s known as web annotation technology to layer scientists’ comments directly onto articles and opinion pieces, so that readers can easily understand whether — and to what degree — the pieces are consistent with
Climate Feedback is doing this work at an important time. Major U.S. media outlets continue to give undue attention to those who deny the scientific consensus that fossil fuel pollution and other human activities are causing global warming, while scientists remain vastly underrepresented in some of the most high-profile media discussions of climate change, such as those taking place on the broadcast networks’ Sunday shows. And revelations of Exxon’s climate change deception exemplify the ability of the fossil fuel industry to inject misinformation into the media to undermine climate policies. As the fossil fuel industry continues to wage war on the Clean Power Plan, the Paris climate agreement, and other major climate initiatives, too many Americans remain confused about the causes of climate change (although the trend is positive), and not enough recognize the urgent need for action.
As Vincent explained, “We now have growing evidence that corporate interests have been using the same playbook as Tobacco companies a few decades earlier: using the media to sow doubt about the science of the smoking-cancer connection then and of climate change now in order to confuse the public and undermine democratic support for dealing with the issue.”
Climate Feedback is a valuable resource to counteract the fossil fuel industry’s harmful influence and encourage media consumers to “stand with science” to achieve more accurate climate change coverage.
Read the Complete Article – Source – MediaMatters: Coalition Of Scientists Takes Novel Approach To Grading Accuracy Of Climate Change Coverage